A new program has been launched in the United Arab Emirates that is designed to provide an incentive for residents to lose weight. For people in Dubai, you can be awarded gold based on the amount of weight loss that you achieve within this anti-obesity program that is to be run by the state.
This unusual program is being launched amid rising concerns regarding the growth of obesity levels within this wealthy city state in the Middle East. Shedding weight isn’t easy, and many people don’t realize how important it is to keeping their fat levels within a healthy range.
For that reason, municipal officials have offered one gram of gold – which is currently worth approximately $45 – for every kilogram of weight that is lost within a period of thirty days. This month long challenge requires participants to drop a minimum of two kilograms (or 4.4 pounds) to be able to qualify for the payouts.
According to local media that have quoted Hussain Lootah, a Dubai official, there is no limit to the number of grams of gold that will be paid out for the people who take the thirty day challenge. They were required only to register on the first day of the diet, July 19, 2013. From that point on, they must try to lose as much weight as they can during the following thirty days in order to earn as much gold as they can.
This is only the latest in a number of efforts that are being made in the United Arab Emirates in order to help to encourage the population as a whole to understand the importance of a healthy lifestyle and to encourage them to adopt one. They are hoping that the offer of gold as a reward will provide an adequate incentive for overweight and obese individuals to learn about how to lose weight in a healthy way through proper eating and activity levels, so that they will not only reduce their body fat levels to earn the reward but also continue their efforts after the challenge has been completed.
Across these Arab states on the Gulf, authorities have been raising the alarm regarding the increasing problem of obesity. They blame a increase in popularity of a lifestyle that is lacking in regular daily exercise but that is increasing in its dependence on fast food as a central part of the average diet.